理事長ご挨拶

みんなで参加 新たな「観光立国」
素晴らしい出会い 縁を深めよう

特定非営利活動法人
JAPAN NOW観光情報協会
理事長 大島愼子

Please click here for English

JAPAN NOW観光情報協会は、「都市再生、観光振興、環境保全」を目的としたNPO(特定非営利活動法人)として、平成13年4月の東京都知事から認証を受けて設立されました。

21世紀は、グローバルな観光交流が拡大し「観光の世紀」と云われています。国も官民挙げて。新「観光立国」の推進に取り組んでいます。当協会もその一翼を担って、市民レベルの手づくりによる幅広い講演会、見学会の開催、各種観光イベントの実施、観光情報紙の発行等、身近かで誰でも参加していただける楽しい活動を積極的に行ってまいります。

観光事業は.大変広範囲な産業です。直接の旅行事業者は勿論のこと、ホテル、旅館、飲食業、交通、物流事業など、あらゆる産業がかかわっています。

また、最も大切なことは、その活動が「平和」を礎として存立していることです。

観光は、日常生活とも密着しています。旅に出て気持ちのリフレッシュや、新しい環境での新しい体験により、個人の品性の向上にも役立つものです。自然風土、景観、文化遺産などに触れて、新たな感動を覚えることも大いにありますが、一番素晴らしい体験は、なんと言っても人との新しい「出会い」であり、安らぎを感じる人との温かい「心」の交流ではないでしょうか。

国内、海外旅行を問わず、未知の土地を訪れて、出会った人々との何気ない対話のなかで、人の優しい「情」に接したときに、心の中になんとも云えない「ぬくもり」を感じとることがあると思います。当協会は、こうした人の交流に少しでも、お役に立てることが出来れば、望外の喜びと思っています。多くの団体、個人の方々がご賛同のうえ、気軽に参加していただき、共に楽しく、明るく活動して参りたいと思います。

<以下、英文にて表記>

Who are We?

Greeting

Board Chairperson  Chikako Oshima

Let’s all join the new “Tourism Nation”
Let’s deepen our connection through wonderful encounters

The JAPAN NOW Tourism Information Association was established in April 2001 with the approval of the Governor of Tokyo as a Non-Profit Organization (NPO) with the goal of "urban reclamation, tourism promotion, and environmental protection."

Known as the "Century of Tourism," the 21st Century has featured global expansion of tourism exchanges. A government is working on promoting the new "Tourism Nation" in both the public and private sectors. The Association is playing its part—by holding a broad range of lectures and tours, running a variety of tourism events, publishing tourist information papers, and the like that are homegrown at the local level—actively engaging in familiar and fun activities so that anyone can participate.

Tourism comprises a wide range of industries. Direct travel agencies are a given, but the hotel, inn, food and drink, transportation, and logistics industries are involved as well.

Further, most importantly, these activities are based on “peace.”

Tourism is closely connected with everyday life. You can enhance your individual character by taking a trip and feeling refreshed, and by having new experiences in new environments. There is a great deal of fresh excitement in experiencing the natural climate, landscape, cultural heritage, and the like, but the most wonderful experience of all is surely in "encountering" new people and having warmhearted interactions with people who are at peace.

Whether it is domestic or foreign travel, when you visit unfamiliar places, casually talk with people who you encounter there and encounter their kind "compassion", you can feel indescribable "warmth" in your heart. In our association, we aim to facilitate even a little the unexpected joy that comes from such interaction. With the endorsement of a great many organizations and individuals, we want to continue to have members join in freely to enjoy fun and cheerful activities.

The purpose of founding

The "JAPAN NOW Tourism Information Association" inherited its name from the annual Japanese-English bilingual magazine “JAPAN NOW” that was placed in hotel rooms to provide guests with cultural information since 1985, and from the bimonthly "JAPAN NOW City and Tourism Information Magazine."

In response to the 2003 Tourism Nation Declaration by Prime Minister Junichiro Koizumi, the NPO was established with the approval of the Governor of Tokyo for the purpose of raising awareness of the spirit of the Tourism Nation throughout Japan, beginning with Japan Railway Construction Public Corporation President Michihiko Matsuo, and Japan Airport Terminal president Akira Niwa. After the war, Japan became a major economic power with respect to manufacturing and exports, but it was slow in developing its tourism industry, so in order to stimulate regional activities and increase the nonresident population, it is important issues to recognize tourism as an industry and grow it.

Thanks to the efforts of local governments and the tourism industry beginning with the government's Visit Japan Campaign, the current number of foreigners visiting Japan has reached 13 million. However, Japan is number 27 in international tourist rankings. Therefore, we would like to discover and convey information further on tourist attractions. In addition, this calls for the development of infrastructure and hospitality in order to receive foreign tourists. The interest in countries overseas among Japanese—and particularly the ability of the younger generation to interact with those overseas—will lead to the international understanding that is needed to receive foreign tourists.

In our association, we will regularly run publications, seminars, and study tours on tourism with the theme of "National and Urban Reclamation and Promotion through Tourism" from the time of our founding, as well as conveying information on tourism in the global society, with a view toward exchange through tourism.